Every individual that was born and raised in Hawai’i deserves a chance to be successful in business. We exist to allow creatives who are passionate about the beauty industry to have a professional and nurturing environment where they can learn, grow, and thrive. Our expertise and experience in the industry allow us to provide quality services to the public fulfilling their personal beauty and grooming needs. Our experience in the beauty education industry allows us to train and compensate apprentices so that they can also become successful beauty professionals and eventually become successful local business owners.

Mission

Hawai’i has natural beauty that flows into its people. We celebrate this beauty by enhancing and grooming our guests to give them confidence and pride that empowers them to live strong. We nurture our beauty professionals and apprentices so they can grow their technical skill, drive their passion, and achieve financial stability. We perpetuate and honor our native Hawaiian language, culture, and values.

ʻōlelo Ala Nuʻukia

He nani maoli ko Hawaiʻi e kahe aku nei i loko o nā poʻe āpau. E hoʻolauleʻa mākou i kēia nani ma o ka hoʻonui a hoʻomaʻamaʻa ʻana aku i nā mea kipa e hāʻawi aku ai iā lākou i ka hilinaʻi a me ka haʻaheo e hoʻoikaika ai iā lākou e ola i ke ola ikaika. Hānai aku mākou i kā mākou ʻoihana a me kā mākou mau haumāna ponoʻi e hoʻoulu aʻe i ka mākaukau o lākou, e hoʻoulu i ke kuko o lākou, a hoʻokō i ke kālā kūpaʻa. Hoʻomau a hanohano mākou i ka ʻōlelo a me ka moʻomeheu a me ka waiwai o Hawaiʻi ne.